Content marketing is all the buzz these days for companies and businesses (of every size and type) that are interested in growing awareness for their brand, engaging new customers and driving sales. But just how does content marketing work? Blog writing, optimized website copy, feature articles, whitepapers and social media are some of the tools that get the process going ... but there's much more to it. Take a look at Brandpoint's Measuring Content Marketing Infographic, see the complete conversion funnel in action ... and learn how to put content marketing to work for your business.
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