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Magic 105 is going off of the air

Radio station Magic 105 is going off of the air due to a decline in listeners. It raises the question, where are people getting their music? <br /> <img src="/sites/klrt/images/discuss.gif" alt="Discuss" hspace="2" /><a href="http://community.fox16.com/forums/2586874/ShowThread.aspx#2586874">Discuss</a> <br />
Radio station Magic 105 is going off of the air due to a decline in listeners. It raises the question, where are people getting their music?
 
Many people are experimenting with new radio options from satellite to iPods and it's having an affect on traditional radio as we know it.

Everyone loves music but how everyone gets it seems to change everyday.

"Persons using radio has gone down slightly in the last few years," says Phil Hunt.

Hunt travels the country working for our sister company – Clear Channel Radio. He says radio is still healthy but the new competition out there is causing radio managers to get innovative. One new concept, many radio stations are now putting songs on the internet.

“Clear Channel family of stations worldwide, we’ve surpassed Yahoo as the number one provider of music on the web," Hunt says.

Many people now want the option to take their music with them everywhere. MP3 players give you that option along with 500 songs that you choose.

"Especially if you’re running, you want small, you want ease and convenience," says Andrew Anderson with Best Buy.
 
iPods do the same thing. But some new music players are even more advanced than those.

"You get 500 songs, you get your screen and you've got your radio. No iPod has radio," Anderson says.

These days you don't even need that. Now your cell phone can come equipped to play music just like you're listening to an iPod.

Many phones have built in radios and some even allow you to plug in songs you've downloaded on the Internet.

There’s also the growing popularity of satellite radio where you can tune in to one station as you drive from Arkansas to anywhere!

"They say they are commercial free now, gives you a broader selection," Anderson said.

But Hunt says traditional radio is here to stay, especially when there's a local DJ who might say something like this:

"’What’s it like to live in Little Rock?’ You experience that when you listen to local radio. If we do a good job at that, I think we'll be around a long time," he said.

Another thing that is giving traditional radio competition is the fact that you can actually plug in your iPod or MP3 player into some radios in cars. With all of these new developments in music, chances are radio DJs will have to continue getting creative to keep their audience.
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