Ambassador Program Helps Downtown Little Rock

LITTLE ROCK, Ark. -- It's been three weeks since the Downtown Little Rock partnership introduced a new ambassadors program.

Aaron Clark is not hard to spot."They have red hats and red jackets," says Gabe Holmstrom with the Downtown Little Rock partnership. On any given night, he's patrolling the streets of Downtown Little Rock. "This is something that I have been looking at for several months now," says Holmstrom.

He's one of two ambassadors hired by the Downtown Little Rock. "Is it a good idea," says Brad Justice. "I think it is, especially if you are not from here."

"They're going to interact with customers, and visitors, they are going to help people to their cars, identify certain maintenance issues," says Holmstrom. He says each ambassador is trained to spot crime."Both ambassadors are licensed security guards, so they do have that professional background."

He says the program was designed to model others across the country. "We modeled this after successful programs that exist in different cities, like Nashville, Austin, Mobile and even in North Little Rock."

As Aaron walks from one street to the next, he's happy there's an extra pair of eyes on the streets. "Maybe it will make things safer here," says Justice.

You can spot the ambassadors covering  a 45 block area downtown from 5 to 10 p-m.


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