Campaign Ads: Blessing or a Curse?

LITTLE ROCK, AR - It's shaping up as the most expensive political race in Arkansas history. And now voters are being hit with a never seen before wave of simultaneous ads in the Tom Cotton Mark Pryor senate race.

All of these ads are in support of Congressman Tom Cotton, two from the campaign itself. But five others from out-of-state groups totaling over $3M dollars this week. Experts say the amount of ads can be a blessing and a curse for Cotton.

"Often it muddles the campaign's message because you have a lot of different voices speaking at the same time and it makes it harder for voters to really know what the key issues are," says Joe Giammo.

According to Real Clear Politics, Senator Pryor leads Cotton by nearly five points when you average together every poll taken in the race so far.

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