More Than Pink: 2017 Arkansas Race for the Cure

LITTLE ROCK, Ark. (News release) – Breast cancer survivors, volunteers, and community leaders gathered at the south side of the new Broadway Bridge to announce details of the 24th Annual Komen Arkansas Race for the Cure. The race is scheduled for Saturday, October 14, 2017, in downtown Little Rock and North Little Rock.
Race chair, Kim Cook, says the goal is to raise $1.4 million this year through the various Race for the Cure® events.  This year’s Race theme “More Than Pink” encourages everyone to think beyond Susan G. Komen’s iconic pink color and direct their passion towards the fight against breast cancer, while also celebrating those who have made progress possible over our first 24 years.
The Komen Arkansas Race for the Cure® is the second largest race, in terms of participants, across the entire Komen national series. Last year’s Race attracted nearly 20,000 participants, including survivors with their co-survivors, team members and 1,500 Three Miles of Men® participants lining the course. “The 2016 Arkansas Race and Texarkana Race raised $1.1 million, allowing the Arkansas Affiliate to award $662,273 in grants for breast cancer education programs, screenings and treatments in Arkansas,” Cook said.  “An additional $321,233 supported national research to find better treatments, medicines, and developments for a cure.”
  • The 5K Run/Walk begins at 8 a.m. at 2nd & Broadway and finishes at Capitol & Gaines St. Sponsored by Kroger and KARK.
  • The 5K Competitive Run is offered with a start time of 7:30 a.m. Competitive runners must be able to complete the course in 30 minutes or less, will pay $10 to be chip-timed. Sponsored by Arkansas Children’s Hospital.
  • The 2K Family Fun Run/Walk, a course slightly longer than a mile, also begins at 2nd & Broadway and finishes at Spring and 2nd St.
  • Supporters may also participate without actually attending the race.  Register as a Virtual participant

Register online at, Race Space or on Race morning. 

The “More Than Pink” movement, kicking off in October (National Breast Cancer Awareness Month), is a series of initiatives that celebrate the heroes who have made a significant impact in the fight to end breast cancer. Kim Cook has announced an inaugural line-up-- “The List”--recognizing surgeons, researchers, advocates, educators, survivors, co-survivors and “everyday heroes” for their contributions and impact in working towards a cure. The List honors a wide variety of figures including Dr. Suzanne Klimberg (renowned surgeon and researcher who has dedicated her career to the cause, prevention, and treatment of breast cancer), educators Susie Haynes and Karolyn Taylor (women who have dedicated their careers to breast cancer education and advocacy for the state of Arkansas), Hope Keiser (multiple-time Grant Chairman, distributing over $5 million to service providers for mammograms and treatment for women in Arkansas who can’t afford health care), Donna Young (a founder of The Witness Project, a national program that enlists African American breast cancer survivors to share their stories to other African American Women to educate them about the disease), community advocates Marissa Bramlett and Barbara Harpool, advocating co-survivors: Alfred Williams, Stacey Pettyjohn, Gari Bassett and Jeff Moore, and strong survivors who have turned their experience into a passion for advocacy within our state: Ashlee Stephens and Whitney Perser. The stories and faces of these selected “heroes” will be showcased in the Arkansas Democrat, Arkansas Life, and as posters hanging in businesses and organizations throughout the state. 
Komen Arkansas encourages all supporters to follow a frequent stream of More Than Pink hero stories on Facebook, Twitter, and Instagram, and share their More Than Pink hero stories on social media using the hashtag #MoreThanPink.
The More Than Pink movement is supported by American Airlines, Bank of America, Condé Nast, Simon Property Group, and WWE, who together have raised more than $100 million on behalf of Susan G. Komen since 1982.
Men are welcome to participate in all Race for the Cure events.  In addition, they are invited to register for 3 Miles of Men®.  On Race morning, more than 1,500 men will gather together along the race route to cheer on participants.  3 Miles of Men® is sponsored by Bank of America and THV. For $30, registrants will receive a special 3 Miles of Men T-shirt, an invitation to the 3 Miles of Men® Tailgate Party on Thursday, October 5 at Diamond Bear Brewery, with pizza provided by Larry’s Pizza. Also included in the registration is an invitation to the 3 Miles of Men breakfast on Race Morning at Capitol Smokehouse and Grill, 6:30 am and limit to first 300 in attendance. In addition, 3 Miles of Men® teams will be eligible for three awards on race morning: Largest Registered Team, Most Creative Team, and the Most Spirited Team. The 2017 3 Miles of Men® Honorary Chair is Amadou Diop who is originally from Senegal, Africa.
The Pasta Party is returning to the River Market Pavilion on Friday, Oct. 13, from 6 to 8 p.m. For $25, attendees are invited to enjoy a pasta dinner by Taziki’s Mediterranean Café and live music by The Rockets. The Pasta Party is sponsored by AT&T.
Individuals and groups may raise funds for Komen Arkansas through the Fundraising program.  Donations can be made online at or mailed to the Arkansas Affiliate. Top Race fundraisers receive prizes and other recognition for their efforts. New this year, participants that raise $100 will receive More Than Pink cape to wear on race day. The Fundraising program is sponsored by Transamerica. The 2017 Teams sponsor is Dillard’s.
The Race Space including the Shop for the Cure® Boutique will be open October 5 through October 13, located in Pleasant Ridge Town Center, next to AT&T (11525 Cantrell Rd, Suite 605, Little Rock, AR 72212). Hours of operation:  Monday – Friday:  7:30 a.m. - 6:00 p.m., Saturday: 10 a.m. - 5 p.m. and Sunday: 12 - 5 p.m. Race Space will close at 2:00 p.m. SHARP on Friday, October 13.  
The Race day Survivor Breakfast, sponsored by Simmons Bank, will begin at 6:30 a.m. at Simmons Tower Plaza (corner of Capitol and Broadway) for breast cancer survivors. At 9:30 a.m., family, friends and Race participants are encouraged to line the parade route on Broadway between 2nd and 4th for the “Sea of Pink” Survivor Parade. The Mattye Willis Survivor Luncheon will immediately follow at the Little Rock Club. Free to survivors and one additional guest may join for $10. Reserve your seats at during your race registration, or call the office at 501-202-4399, space is limited to 500.
The 2017 Komen Arkansas Race for the Cure Honorary Chair is Dr. Suzanne Klimberg. Klimberg has dedicated her professional career to the cause and prevention and treatment of breast cancer. As a renowned surgeon and research, Dr. Klimberg has helped thousands of breast cancer patients. Her research interests are in breast cancer prevention, diagnosis, side effects of treatments, alternative treatments and prevention of lymphedema.
Whitney Perser is the 2017 Honorary Survivor. Perser was diagnosed with breast cancer in 2016. Diagnosed at a very young age, Perser now advocates for breast health awareness in young people across the state through her active volunteer life at Susan G. Komen. She describes her journey with breast cancer as an opportunity to learn so many things. Perser writes, “I have been blessed with an amazing support group and am striving to be an inspiration to others who have found themselves on the same path.” Komen Arkansas is thrilled that she is the 2017 Honorary Survivor of our 24th Annual Race.
Following the 5K Run, the awards ceremony will be held at the Arkansas Democrat-Gazette Stage located at 4th and Broadway. There will be an awards ceremony for the Top Three Overall Winners of the Race and the Top Three Survivor Winners. The first-place survivor of the Competitive 5K will receive one roundtrip airline ticket on American Airlines or American Eagle to any destination in the contiguous U.S. 
On-street parking will be available outside the Race course perimeter. Carpooling is encouraged. No parking will be allowed along the Race route. A survivor parking lot will be located in the Simmons Bank Tower parking garage.  Survivors must be wearing a survivor t-shirt or survivor bib. Space is limited. 
Kids for the Cure® participants will receive custom youth size t-shirts.
For a full schedule of race-related events, contact the Susan G. Komen Arkansas Affiliate at (501) 202-4399 or visit 
The Arkansas Affiliate sponsors include:  Baptist Health, Presenting Sponsor; Hickingbotham Investments, Founding Sponsor. Platinum Sponsors include:  Arkansas Democrat Gazette, Cranford Co., CW Arkansas, Fox 16, KARK, KATV, Today’s THV and Kroger.  Gold Sponsors are: Arkansas Mailing Services, Complete Computing, Dillard’s, Premium Refreshment Service., Simmons Bank, Transamerica and The Solutions Group.


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