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Kroger Marketplace: Future of grocery stores

It is just days away from the grand opening of a new one-of-a kind supermarket in west Little Rock. The new Kroger Marketplace on Chenal has been busy all day prepping for the grand opening.
The anticipation is growing. It is just days away from the grand opening of a new one-of-a kind supermarket in west Little Rock.

Grocery shopping just a little more exciting. The new Kroger Marketplace on Chenal has been busy all day. There's been tons of media here and, of course, Kroger execs and workers have been going in and out all week. it's being described as one stop shopping at its finest.

"This store is gorgeous. It's about 124,000 square feet of beauty, aroma, and specialty," says Joe Bell, Kroger Marketing Manager.

Every square foot is designed to change the way you think about grocery shopping. If you push your shopping cart to the west side of the store, you'll find home furniture, a baby department, toy aisle, and much more.

At the new Kroger Marketplace, customers can buy throw pillows, pick out their favorite shampoo, and even purchase high end diamonds.

Fred Meyer, the third largest jewelry chain in the nation is inside this Kroger.

On the other side of the store, "You really ought to visit the nutrition store that's got fresh peanut butter and almond butters," says Bell.

The new store has hired 150 new employees bringing the total to 400. On the payroll is a bistro, sushi, and pastry chef. Plus at the cheese shop there's a steward who will help customers pick out the best wines to go with dinner. It's giving other grocery stores a run for their money.

"You've got to compete with the players you have," says Bell.

Inside this store you can also find a bank, drive through pharmacy, olives from Italy and live lobsters that can be steamed while you shop. The grand opening is this Saturday at 7 in the morning.

Kroger has invested 125 million dollars in remodeling, expanding and building new stores in Arkansas. The old Kroger, next door, will close Saturday.


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