The issue must be faced head-on, with clearly defined consequences.
It is a crime that affects the parents as well as the victims.
Many people don't know who to turn to if they witness a bullying incident, or if they see one that has been recorded.
There are laws, but it is not always easy to determine which ones apply.
Back in March a Cave City high student was assaulted, students were suspended, but the mother of the victim wanted more done.
She appealed to authorities with the video of the incident, asking for stronger repercussions for the alleged bullies.
Eventually one student was charged with battery.
In the aftermath, the mother began an online campaign to detail her struggle and raise awareness.
For school officials, strategies for handling the issues surrounding specific cases are still being ironed out.
"Every school district has its own problems its hard to criticize anyone who is trying to do their best." says Bobby Jones, of the Little Rock School District.
Jones, who is a former Little Rock police officer.
He recommends schools use resource officers to help determine what has happened, and if a crime has been committed.
He says everyone needs to be aware of what bullying is, and the importance of addressing bullying before the situation escalates.
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