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CATA Working to Attract More Riders
LITTLE ROCK, AR - Central Arkansas Transit Authority is working to attract more riders after a 5 percent drop.
Jarod Varner, Executive Director of CATA said winter weather stopped many bus and trolley routes for three days.
Right now , the agency is on pace to see roughly 2.6 million riders -- a few hundred thousand less than last year.
Leaders see the decrease as an opportunity to reassess routes and services.
"The key to underlying theme is we have historically under invested in transportation and we need to focus on providing people with alternative how they get to work, how they get to school," said Varner.
CATA is in the early stages of a new strategic planning study. Researchers hope the community will share desired improvements for public transportation.