LITTLE ROCK, AR -- It's a perfectly-coordinated tribute, and heartbreaking at the same time. A careful, yet solemn way to honor Jacksonville Fire Captain Donny Jones with this special flag.
"It lets the family know their hero's sacrifice will not be forgotten," said Heiser, founder of the United States Honor Flag.
This one flag has traveled thousands of miles since 2001 -- California to the Carolinas, up north to down south and all in between --and displayed at memorials for fallen firefighters, police officers, and service members.
"It's an extraordinary flag. It has 24 hour police protection for that one flag. The flag has the same security as the head of state. It's an American treasure. The flag is reverent," said Heiser.
Heiser takes it to the services and places it beside the fallen hero's casket.
"To the families who I'm able to share this,it's the greatest job on the planet," said Heiser.
And hundreds of mourners will see that flag as they pay their final respects.
"The knowledge that he passed along to us will keep us and guide us every shift that we take," said Captain Dewey Coy, a member of the Jacksonville Fire Department.