A new deal between the nonprofit that puts on Riverfest and the city of Little Rock keeps the event in downtown for the next 25 years.
"This is really a comfortable place to come watch a concert," said Jim Grove as he sat on the lawn in front of the amphitheater.
Riverfest is put on every year by a nonprofit organization that funnels money back into the city park where the event is held.
"Last year we christened the new amphitheater," said Deanna Korte, Executive Director of Riverfest. "We made a $150,000 donation."
Korte says the new deal reached with the city this year will lead to even more investment. One dollar of every ticket sold will go to city coffers for use in the park.
Last year about 70,000 tickets were sold.
"As a nonprofit, our goal is to give back," said Korte.
This year, the age of free entry went from six to 10 years old assuring more kids get a chance to experience Riverfest.
On top of the money that's funneled into Riverfront Park -- Riverfest officials say the event stimulates $33 million a year in economic activity for the state.
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