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Ellen Degeneres launching lifestyle brand

Comedienne-turned-TV-host Ellen DeGeneres is set to launch her own lifestyle brand.

Comedienne-turned-TV-host Ellen DeGeneres is set to launch her own lifestyle brand.

The 56-year-old will debut the E.D. collection of home, fashion, and pet items this autumn, before releasing the full line, which will also incorporate women's and men's clothes and accessories, next year.

She has teamed up with entrepreneur J. Christopher Burch, from fashion house Tory Burch, to develop the new brand.

DeGeneres tells WWD.com, "I'm not trying to launch a little boutique situation...

"It's going to be interesting over the next three or four years, to really establish the business in addition to doing my (TV) show. It's a whole new chapter. My life has gone to places... it's pretty amazing."

DeGeneres joins the likes of actresses Gwyneth Paltrow and Blake Lively, who have also expanded into the lifestyle industry.

  Copyright WENN.com
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