Caring bunny hops into mall

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NORTH LITTLE ROCK, AR. – Caring Bunny hopped into McCain Mall for children with special needs and their families, today. The event was held prior to mall opening, so that accommodations could be made to support the sensory, physical and other developmental needs of all guests.

Caring Bunny is a joint program developed by The Noerr Programs, the digital imaging company that provides the Bunny Photo Experience for malls nationwide and AbilityPath.org, a national online resource hub and special needs community.

“We had an overwhelming response to the launch of Caring Bunny and Caring Santa last year. As a result, we are thrilled to expand this program to 52 malls,” said Sheryl Young, CEO of AbilityPath.org. “Holding the event before the mall opens to the public helps provide a calmer, sensory-friendly environment,” adds Young.

For children with a variety of special needs, standing in line, bright flashes, crowds and sounds can create major disturbances and distractions. “We take great care in making sure our photo setting is conducive to all abilities, to allow these families to participate in a heartwarming tradition that so many take for granted,” said Judy Noerr, CEO of The Noerr Programs. “It’s very rewarding to see the number of siblings who attend, many for the first time. It’s just as much for them, as it is for their brother or sister with special needs,” notes Noerr.

“We are honored to host the Caring Bunny Experience,” said Lisa Meyer, Director of Marketing at McCain Mall. “Guests listened to social stories that explained and anticipated the actions involved during their Bunny visit, then engaged in coloring and other activities while they waited for their number to be called for their magical visit.”

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