Listing agreements

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A real estate listing is a written agreement between a property owner and a real estate broker or agent. The owner and the broker or agent together determine the best length of time for a particular listing agreement. Homeowners must consider their own personal needs, while realistically assessing the time necessary for the broker or agent to conduct a sales campaign. Generally, residential property in a stable market can be marketed within three to four months. But owners must consider a longer listing period if their property is on the high end of the price/value line or if special features or circumstances limit the number of interested buyers. Owners should also consider brokers or agents who offer marketing service guarantees, which list all the services the agent will perform to sell the property quickly and at the best price. These guarantees sometimes offer termination privileges if services aren’t performed as promised. For more information on listing agreements, contact a real estate professional.

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