HARRISON, AR (KOLR)– A new billboard in Harrison, Arkansas is attracting quite a bit of attention. The Knights Club of the Ku Klux Klan (KKK) sponsors the ad.

Passing through Harrison along Highway 65, a new billboard might catch your eye. It features a little girl and the words, “It’s not racist to love your people,”– an ad for White Pride Radio.

“It does seem to come off as pretty racist in a sense that whites are more superior,” said James Hernandez, a Harrison resident.

“I don’t see it as being any kind of a racism sign,” said Yolanda Riggins, a Fayetteville resident.

“It makes people stop and look. I mean you start wondering, what does the sign really mean?” said Dale Riggins, a Fayetteville resident.

Thomas Robb is the director of The Knights Club of the KKK, which is sponsoring the billboard.

“The message is white people have the right to be proud of who they are. Everybody else has a right to be proud and I don’t deny that,” said Robb.

He said the message is clear. 

“That Harrison is a nice loving community, love lives here in Harrisonn,” said Robb.

Drivers traveling northbound through Harrison along Highway 65 can see the billboard, and the sheer number of eyeballs it can attract has some people concerned.

“It’s just discomforting,” said Hernandez.

“We thought ‘oh no, here we go again,'” said Mayor of Harrison Jeff Crockett.

The new ad comes after a controversial billboard that stirred nationwide controversy was removed. Mayor Jeff Crockett said this time around, the message is more direct.

“The reflection comes back on Harrison and if we just keep quiet and let him do the speaking, it looks like we’re all like that and we’re not like that. Harrison is not like that at all,” said Crockett.

Crockett said he believes the billboard has the potential to drive people away from Harrison, hurting the local economy. He said It’s association to the KKK only brings people back to the bygone days of racism in the time.

“I would hope more people would stand up and say this isn’t us. We’re not all about this,” said Crocket.

Letters comparing Ferguson, Missouri to Harrison, Arkansas were also distributed in the town around Christmas.

Robb said he had nothing to do with the flyers, but doesn’t contest the message.