New radio station hosts festival

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LITTLE ROCK, AR – Sunday, North Little Rock’s newest radio station put on a festival in the River Market to celebrate Latino heritage.

The station also has another goal besides entertainment, connecting Latinos with jobs and college.

Fiesta Mexicana 1350 AM’s marketing director says it’s a sign of the times. More families of Latino descent moving to Arkansas.

“Even with a regular job, you can afford to do things like buy your home, you know, work towards your goals, and Arkansas allows that just because of its economy,” says Alma Viscarra.

Employers are now contacting her in greater numbers to find great workers.

“More agencies, for example, are interested in hiring Latinos. We’re getting phone calls at the radio station indicating that they want to hire more Latinos and they’re letting us know there are jobs available for everybody and that Latinos can also apply,” she says.

One of 1350’s main goals is to get Latinos excited about going to college, so they can get higher paying jobs.

“There are scholarships available, that we will be making available to the students, and hopefully, they can apply. What we don’t want is more students to drop out,” she says.

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