FAYETTEVILLE, Ark. (KNWA/KFTA) — Everett Buick GMC is extending a Name, Image and Likeness (NIL) opportunity to every individual member of the Arkansas gymnastics and softball teams.
“We began promoting Buick’s ‘See Her Greatness’ campaign focusing on increased visibility of
female athletes in the spring of this year,” said Susie Everett, co-owner of Everett Buick GMC. “We are furthering our commitment of spotlighting these women by partnering with each Division I gymnast and softball athlete at the University of Arkansas.”
“We are so appreciative of the work of Susie Everett and her team at Everett Buick GMC for
providing our team with this incredible NIL opportunity,” said Arkansas gymnastics coach Jordyn
Wieber. “Viewership and visibility in women’s gymnastics has skyrocketed over the last few
years, so everything about the ‘See Her Greatness’ campaign aligns with where we are as a
sport. This is great for our program and our courageous student-athletes.”
“There has never been a better time to be a female college student-athlete,” said Arkansas head
softball coach Courtney Deifel. “With expanding opportunities made possible by NIL, our
student-athletes have a chance to realize their dreams both on and off the field. We are so
appreciative to Susie Everett and Everett Buick GMC for their continued advocacy for women and
for championing the extraordinary young women on the Razorback Softball team.”