Arkansan Appears in Stand Up to Cancer PSA

Sports

LITTLE ROCK, AR – In celebration of the 10 year anniversary of Stand Up To Cancer and its relationship with Major League Baseball, the two organizations have compiled a list of its Top 10 Greatest Hits.

As the founding donor of SU2C, MLB and its 30 Clubs have committed more than $43 million to SU2C, and is one of SU2C’s biggest partners in leading a national movement for groundbreaking research and innovative cancer treatments to save lives.

SU2C and MLB’s Top 10 Greatest Hits
 
  • 10-Year-old Cancer Survivor Gets a Surprise At-Bat at All-Star Legends & Celebrity Softball Game (2017)
Jacob Teel, a 10-year-old boy from Delight, AR, who has battled cancer three separate times, got a single and scored the first run of the game after “pinch-hitting for former MLB great Al Leiter in the 2017 All-Star Legends & Celebrity Softball Game in Miami. Jacob had been serving as a youth reporter for Stand Up To Cancer at the game.
 
  • MLB and its 30 Clubs Become the Founding Donors of SU2C (2008)
With an initial $10 million founding grant in 2008, MLB and its 30 Clubs became the founding donors of SU2C. Since then, MLB has committed more than $43 million to SU2C’s innovative research, and has provided year-round promotional support, including featured spotlights during the World Series, the MLB All-Star Game and many other individual games and activities throughout the year.
 
  • Katie Couric, Terrence Howard, Minka Kelly and John Kruk “Stand Up” for Mastercard “Priceless” Spot (2009)
During Game 3 of the 2009 World Series, MLB, Stand Up To Cancer and Mastercard joined together for a historic in-stadium and televised (FOX) event that incorporated the live crowd inside Citizens Bank Park in Philadelphia into a “Priceless” public awareness spot produced by SU2C Co-Founder Laura Ziskin. Near the end of the spot, which celebrates the powerful emotions baseball evokes, the action turned live to the ballpark, where Katie Couric, former All-Star and Phillies great John Kruk (a cancer survivor) as well as actors Terrence Howard and Minka Kelly (both of whom lost their mother to cancer) encouraged fans and viewers at home to “Stand Up” to cancer.
 
  • Jake Gyllenhaal Steps Up to the Plate in New “Beyond a Dream” PSA (2010)
In “Beyond a Dream,” which debuted during the 2010 MLB All-Star Game, actor Jake Gyllenhall draws parallels between winning in baseball and beating cancer, through teamwork and collaboration, with the message that an end to the disease is within reach. FOX broadcaster Joe Buck rallied the viewing audience, via an on-air call-to-action, to “launch stars” in honor of those battling cancer.
 
  • Debut of “SU2C Placard Moment” (2011)
The first-ever “SU2C Placard Moment” took place during the 2011 MLB All-Star Game at Chase Field in Phoenix. After the end of the 5th inning, more than 48,000 fans in the ballpark along with the players, coaches, umpires, executives and announcers held up “I Stand Up For” cards to honor those currently in the fight or who have been lost to cancer. This powerful show of support was again demonstrated during Game 4 of the 2011 World Series at Globe Life Park in Arlington, TX. Continuing the proud annual tradition, the 2018 MLB All-Star Game presented by Mastercard at Nationals Park in Washington D.C. and the 2018 World Series will both feature a “SU2C Placard Moment.” 
 
  • “Baseball Believes” PSA (2012)
In “Baseball Believes,” actors Steve Carell, Ken Jeong and Colin Hanks re-enact four iconic postseason baseball moments – Derek Jeter’s backhand toss in Game 3 of the 2001 ALDS, Carlton Fisk willing his home run fair in Game 6 of the 1975 World Series, Willie Mays’ iconic over-the-shoulder basket catch in Game 1 of the 1954 World Series, and Kirk Gibson’s pinch-hit, walk-off home run in Game 1 of the 1988 World Series. These indelible moments helped make a connection between believing in miracles on the field with a shared vision of ending cancer. The spots began airing in Sept. 2012 in MLB ballparks and on TV, and continued through the 2013 baseball season.
 
  • Cancer Survivor Credits “SU2C Placard Moment” with Saving Her Life (2013)
Karen Taphorn, who was diagnosed with metastatic melanoma that had spread to her lungs, said she first learned of SU2C after seeing the “SU2C Placard Moment” on TV during the 2013 MLB All-Star Game at Citi Field in Queens, NY. Karen is now in remission since participating in a Stand Up To Cancer clinical trial and completing her last round of immunotherapy in 2015. Karen resides in Central Valley, NY.
 
  • Red Sox Player Hits “SU2C Placard Moment”-Inspired Game-Winning Homer (2013)
Jonny Gomes (Red Sox) credited the “SU2C Placard Moment” during Game 4 of the 2013 World Series in St. Louis for fueling his game-winning three-run home run. Just minutes earlier, Gomes, who had been hitless (0-9) in the series up until that at-bat, had held up two “I Stand Up For” placards – one for his high school baseball coach who died of cancer, the other for a five-year-old boy battling cancer.
 
  • MLB Stars Join Pint-Sized Cancer Survivors in “Potential” PSA (2015)
In “Potential,” which debuted during Game 3 of the 2015 World Series, MLB stars Anthony Rizzo (a cancer survivor), Bryce Harper, Mike Trout, Felix Hernandez, David Price and Andrew McCutcheon shared home video footage and photos of their youth baseball days alongside inspiring video of cancer survivors Pearl Bucknam, 7, Dylan Roslauski, 9, and Aidan Smithburger, 8. The PSA reminds audiences that every great baseball player was once a kid too, dreaming of playing in the big leagues. The early childhood images underscore the message that every kid deserves the chance to dream big without the prospect of facing a cancer diagnosis in their way.
 
  • “SU2C Placard Moment” During All-Star Game (2016)
During the 2016 MLB All-Star Game at Petco Park in San Diego, superstar singer Rachel Platten delivered an emotional and unforgettable on-field performance of her hit song, “Fight Song” while everyone at the ballpark – players, coaches and announcers – held up “I Stand Up For” placards honoring the courage and strength of the millions affected by cancer. Touching tributes included Daniel Murphy (Nationals) holding a placard in support of his former general manager, Sandy Alderson (Mets), hitting coach Kevin Long (Mets) remembering former Mets media relations executive Shannon Forde, who died of cancer earlier in the year, and Anisha Nicole Gwynn, in the stands, displaying a sign in honor of her dad, Padres legend and Hall of Famer Tony Gwynn, who succumbed to cancer two years earlier.
 

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